November 2014

Canson and Fine Art Papers are deligted to sponsor the Irish Photographic Federation's, National Shield Competition 2014. The National Shield competition will take place on the 8th of November in Scoil Iosa in Malahide and will be hosted by the Malahide Camera Club for the second year running. We as joint sponsors with our supplier Canson have put up €500 worth of prizes of this fine photographic paper. You can read more about it here.


 October 2014

Our Epson R3000 price has been reduced from the 13th November from €740 to €660. This represents the best value ever for an Epson printer using the award winning HDR inks. Plus as a crossover on two promotions still exist you can also avail of a FREE copy of Lightroom 5 with a purchase of your R3000 if you submit your claim before the end of October 2014.

August 2014

Epson announce their new Surecolor SC-P600 printer to replace the R3000 over the coming months. Boasting an all new 2.7" touch screen and two paper paths the machine can print images up to A3+ on sheet and with the built in roll feeder can print panoramas on the 13" rolls. Normal Epson features such as WiFi, Epson Connect and Cloud printing are all to be found on the P600 along with a fabulous density range with a 2.84 DMax. The Epson Surecolor P600 will be on public view on the Epson stand on the forthcoming Photokina show. Talk to us soon about pricing!




February 2014

Sheldon Photographic joins forces with Barker Photgraphic and DL Kirkpatrick. The 11th and 12th of February see all three of these companies share the Bewelys Hotel in Newlands Cross to bring you our own mini trade show running simulitaneously with the Pro Foto event in the Green Isle Hotel. Open both days from 10.00am - 5.00pm on both days. See you there

December 2013
Merry Christmas and a Happy New Year to all our customers, friends and suppliers. Wishing everyone the very best for the season and looking forward to doing business with you again in 2014. We will close at noon on Christmas Eve and re-open on the 2nd of January 2014. 

November 2013

Canson and Sheldon Photographic to sponsor the National Shield. Together with Canson Infinity papers we are delighted to sponsor the Irish Photographic' Federation's National Shield competition which is taking place in Malahide in the 9th of November next. With around about 25 camera clubs from all over Ireland being represented and hundreds more club visitors the competition is always a great success.




October 2013

Epson and Adobe.  Epson have joined forces with Adobe to offer all purchasers of the award winning Epson R3000 printers a free copy of Adobe Lightroom 5. Valid for printer purchases between 14/10/13 and the 20th January 2014. Printer price €730.00

August 2013 

Epson Loyalty.  Buy a 24', 44" or 64" Epson between now and the end of September and avail of a loyalty offer which is worth between €550 and €1,100 off your new machine. Call us today on 087-2572688 .

June 2013 

Appointed Gigapan distributor  We are delighted to have been appointed the sole Irish distributor for the Gigapan range of robotic heads for Ireland. These world renowned tripod heads have been used to create some of the iconic gigapixel (Over a thousand mega pixel) images . Check out the Obama inaugration photograph from 2008. Check out the prices too for the Gigapan Epic, Epic 100 and Epic Pro cameras with prices starting at just €299.00.  If your in Dublin why not drop in for a demonstration!


Photofest 2013. Once again we are exhibiting at the Photofest trade show the 28th of April next in Santry, Dublin. A great show for everybody interested in photography with loads of trade stands and talks going on all day. Register on line here to avoid the €10 door charge. Hope to see you there.

 March 2013

New opening hours.  Starting this month our offices will be closed on Mondays leaving us in a better situation to service our customers needs in the field. We will however still process web orders and deliveries as usual and we will be keeping out Saturday morning opening times. 


 February 2013

Fine Art Workshop, More info here. World renowned Italian, Antonio Manta is giving two separate workshops in Ireland on the art of Fine Art Photography and Printing. The first in Dublin , Friday the 15th in the 9 Bond Street Studio and in Cork, Saturday the 16th in Studio 5108. A Canson, Hasselblad and Epson Digigraphie demonstrator these free workshops are perfect for anyone interested in Fine Art Photography.

 Epson EB-1400Wi.  A must have projector for those busy meeting rooms where space is critical but user requirements are high. This ultra short-throw projector solution has all the benefits of an interactive projector with great features such as split screens, PC free functionality, multiple location interactivity and a dynamic white board mode. Talk to us about pricing and get further information here.


January 2013 

Epson R3000 January Sale. Buy an Epson R3000 during January and if you also purchase an extra ink set with it you will save an extra €80. This equates to buying the R3000 at just €670. Got to be the best value in Ireland!



Compact Camera Course. Starting on the 5th of February we have tailored a camera course for the occasional camera user to help them get exceptional photographs from their entry level digital cameras. Click below for further information.


December 2012:

Christmas Sale, with some exciting offers on some of our more popular lines. Epson R3000 and other printers on special offer on a strictly first come first served basis. Don't delay and check out our offers now.


November 2012:

Mike McNamee Seminar. Sunday the 2nd of December next is a date for your diary for all who are interested in getting the most out of their printers. We are delighted to be sponsors to the SWPP who are bringing this event to the Green Isle Hotel in Dublin. Mike is one of Epson's foremost product experts and writes on various topics including papers for the SWPP in their Imagemaker magazine which he also helps to publish. Hope to see you there.   


 September 2012:

 Epson Stylus Photo R3000, with the Photovision price until the 21st September €675.00. Ring to reserve yours today.


Photovison Trade Show, 4th September in Croke Park, Dublin. Free admission, free talks and great deals form the suppliers. See us there with great deals from Epson, Canson, Hahnemuehle, LaCie, Datacolor, Mirage, Fuji and loads more. Check out the Epson Moveria 3D wearable cinema screen glasses, the Epson Disproducer and grab yourself a bargain at our stand.


August 2012:

  Mirage Software V2 Beta is now available to try out for free. Download it from here: 

May 2012:

 Epson launch their CD/DVD/Blu-Ray printing and burning solution to Ireland. Browns Barn in Dublin was the venue for the official launch of the Epson Discproducer PP50, Discproducer PP50BD and the Discproducer PP100 range of CD printing and burning machines. Serious high capacity machines featuring either a 50 or 100 unit disc option with one of the lowest printing cost per disc. Prices from €1800 for the Discproducer PP50. Check out the Discproducer website for more information or give us a call on: 087-2572688


April 2012:

Photofest is here again. Once again we will be exhibiting at Photofest, in the Crown Plaza Hotel in Santry on the 29th of April. We will have great deals as usual on Printers, Papers, Hard Drives, Colour Management and Software. Check out the link below for further information. Admission €10.


March 2012:

Rammon Sammut brought to Ireland by the SWPP and Podge Kelly. We are supporting the SWPP at the forthcoming Rammon Sammut talk at the Green Isle Hotel, Dublin on April the 1st next and hope to have some great deals there. The SWPP is now represented in Ireland by Podge Kelly and is set for series of talks in Ireland throughout the year. Check out Rammon's website for information on this great speaker. To book a space at this talk, book directly with the SWPP here.

Focus. I'm just back from "Focus on Imaging" and we are delighted to have snapped up several show deals for ourselves and our customers. If you are interested in deals on Epson, Canson and Hahnemeuhle or indeed anything else that caught your eye, then give us a call.  There was even One Photographic supplier from Ireland exhibiting, so well done Photostorie. I snapped a few pictures too and put them up on my facebook page if you missed the show yourself.

February 2012:

 Get yourself an A3+ scanner for less than €300. We have just taken delivery of the Workforce WF 7515 Multifunction devices and have them on special until the end of February. As a scanner alone this device is well worth the purchase for photographers as it enables you to scan 12"x16" prints at up to 1200DPI in one pass. The fact that it is also an A3+ Printer , a fax, a copier and a CF/SD card reader and all with WiFi , USB or Network connection it is real value for money.  Order yours today.

The very popular Epson Free Flights promotion as been extended until the end or March 2012. So far loads of our customers have got free flights with our printers and for around about a €90 investment in a multifunction printer (Scanner, Copier, Card Reader and Printer with WiFi) you too could be jetting off to Europe this year. Buy your printer here


January 2012 :

 Well we kick off the Nerw Year with a New Product Launch, The Spyder 4 monitor calibration system from Datacolor. With a New 7 colour sensor this is the Spyder Elite is the first device in the world to calibrate laptops, multiple monitors, front projectors, televisions, iPads and even your iPhone.Available in 3 different products the Spyder 4 Express, Spyder 4 Pro and the Spyder 4 Elite. Products will be available in mid January.




December 2011:

Wishing all our customers and friends a Very Happy Christmas and a Prosperous New Year. 

November 2011:

We have set up a Facebook page: We have decided to go live with our FB page and to help get us started we are holding a competition for a Nikon L23 compact digital camera. To enter all you have to do is like our Facebook page and leave a comment on the Camera picture. Click here to go to our Facebook page.


  Epson "FREE FLIGHTS": Starting the 1st of November till the 15th of January next anybody purchasing a qualifying Epson printer from us can claim a free return flight to a European destination and should you purchase an ink multipack with the printer your can claim a second return flight too. The qualifying printers are: Epson Stylus SX235W, SX430W, SX435W, SX440W, SX445W, SX535WD, Epson Stylus Office BX305FW, BX305FW PLUS, BX320FW, BX535WD, BX630FW, BX635FWD, BX935FWD, B42WD, Epson Stylus Photo PX730WD, PX830FWD. Contact us for more information.





October 2011:


 September 2011:


"Shooting with Jim" Learn the basics of shooting glamour with the "Godfather" of Ireland's glamour photograhers, Jim Sweeney. In the first of a series of shoots you get to spend an evening in our studio learning the basics and you wil get some time too, to shoot Jim's bikini clad model with your camera. The price of €50 includes either two 10"x8" or one 12"x16" photograph from the shoot. Date is the 26th of September from 7.00pm to 9.30pm.Limited to the first ten paid up members.



"Print Aware" Free seminar. An open day at our offices on Saturday the 10th of September where we will be showcasing our Epson, Canson and Hahnemuehle papers at the second of our "Print Aware" open days. Come along and see everything you need to know about colour printing and why colour management is important to us. Let us show you how to set up your Epson Printer correctly and how to softproof to get the best results using either the standard Epson printer driver or the more advanced Mirage software rip. We hope to have Brian Hopper from Dundalk on hand and he has been using fine art papers for longer than most. He is consistently winning at International Competitions and is a member of the Dundalk Photographic Society who were the world winners of the FIAP World Cup. Bring along your favourite image and we will print it out in a print size up to 16"x12" on one of the latest papers available for a small fee. The first 20 people into us on Saturday will receive their prints totally Free of Charge. Contact us to book your free place. T:087-2572688


Photo Vision / Croke Park Tuesday 6th September:
We are delighted to be exhibiting again at the Photovision trade show along with Epson where we will be showcasing the latest range of Epson Printers including the award winning R3000 photo printer.  Come along and talk to us and find out the reason why Epson, through their "Digigraphy Program"  only support two non Epson brand papers for use on their printers. Find out too how we became the only official supplier of Canson and Hahnemuehle papers in Ireland and why the best papers around need not be the most expensive either.




August 2011:

Epson Loyalty Deals: Running throughout August you could receive a discount of €950 off your purchase of a New Epson Stylus Pro Printer. Contact us for details on 087-2572688


   July 2011:


The French Revolution is coming to Ireland: This 14th of July (Bastille Day) Sheldon Photographic are holding an open-day to showcase  products from two French manufacturers  whose products we sell. Come and drop by our showroom for a tea or coffee or a glass of French wine anytime between 11.30am to 9:00pm and see first hand our amazing new papers from the French manufacturer, Canson and check out the deals on offer on the range of LaCie hard drives and monitors. The accomplished photographer, Brian Hopper under the banner of our "Print Aware" program will show examples of his work which he prints mostly on Canson fine art papers. Brian has won at a multitude of international photographic salons and some of his work can be seen here on his website. Hope to see you on the 14th.






May 2011:


Nik Software: Nik software is now available from Sheldon Photographic. This versatile software manufacturer has something for all images from it's wonderful filter set to it's HDR, Black and White, Noise and Focus adjustment software for Photoshop, Lightroom and Aperture. Give us a call to discuss your needs and requirements. 

Podge Kelly: Following on from our workshop with Podge last year we are delighted to be bringing you another workshop hosted by this very entertaining, knowledgeable and gifted photographer and educator. The date is set for the 30th on May with an afternoon session followed and a separate evening session. Featuring NIK Software and using Photoshop and the latest Epson printers this event is suitable to amateur and professional photographers alike who wish to get that something special out their creative images. A charge of €20 applies but is refundable on purchases over €100 made on the day. Call 087-2572688 for further information.



April 2011: 


Chanson d'amour: Our latest edition to compliment our paper range, Canson has a pedigree in paper making since 1557 and holds patents for photo paper from 1865. Made in France, it boasts no optical brighteners in many of it's papers and  has some of the best RC Glossy and Satin papers available. Two different sample discovery packs are available and for a limited time when you buy one we will ship the other Free of Charge.




 What a start to April: We had a great time at Photofest with loads on offer. We signed up our first "Digigrapher's", had our first showing of the Epson Stylus Photo R3000 and we launched the Canson paper range to compliment our existing papers from Epson, Fuji and Hahnemuehle. Hahnemuehle joined us with their stand and loads of sales were done on both. Call us to see what offers are still availble from the show. 


Photofest: April 3rd at the Crowne Plaza Hotel is the venue once again for the first Irish professional photographic show open to all trade exhibitors. We will be there again with the latest Epson, Datacolor, LaCie, Hahnemuehle, Fuji-Hunt and some new products. Check out the latest Epson R3000 and grab yourself a bargain. Free seminars and loads of stands this is a show that you should not miss.




March 2011:


Fuji X100: The long awaited Fuji X100 camera is now here in Ireland. Contact us at 087-2572688 to arange a demonstration or to order yours!

February 2011: 



Epson Warehouse Clearout: Get yourself a 3000 ANSI Lumen projector for the very low price of €900. Limited stock available and when it's gone, it's gone!

January 2011:



Epson 3880 printer wins the 2011 Amateur Photographer "Printer of the Year": The 3880 has beaten all it's rivals and even those in it's own stable to win this prestigious award. More info here or buy it from us below.



Epson announce a new A3+ printer: Called the Epson R3000, this latest generation printer boasts larger inks, 25.9ml than its cheaper brother the R2880 and fits neatly between it and the A2 Stylus Pro 3880 which takes 80ml inks. Having been kept very secret this printer avails of similar Photo Black/Matte Black switching technology as found in the 3880. WiFi connectivity completes the spec and price is set to be about €860.00. Set to ship around the end of March with orders been taken today.





Happy New Year:  to everybody as we start the New Year with a follow on to the Epson Stylus Photo R2880 promotion that has been extended for a while longer. The entry level camera club printer of choice will be on special offer at €640.00 instead of the normal price of €795.00. Order yours today.




December 2010:


Merry Christmas and a Happy New Year: Wishing all our customers and friends all the best for Christmas and the New Year. We re-open on the 4th of January 2011. Sheldon

Stolen Lenses: Following a break-in at our premises on the night of the 18th December 2010 a number of Tokina lenses were stolen. These were

16-50mm Nikon Fit Serial No: 7710710,

50-135mm Canon Fit Serial No:7903687,

80-400mm Nikon Fit Serial No:7603546

and 100mm Nikon Fit Serial No: 7233351.

If you are offered these for sale in suspicious circumstances please contact your local Gardai or phone us on 087-2572688.

Buy One Get One Free: We are delighted to announce that we have received stock from Epson on their popular Premium Glossy A4 paper S042155 and Glossy Photo A4 paper S042178. A genuine buy one get one free deal these papers are an ideal Christmas stocking filler for anybody with an Epson printer. 

 November 2010:

Christmas Special on Epson R2880: With immediate effect until Christmas the entry level camera club printer of choice will be on special offer at €640.00 instead of the normal price of €795.00. Order yours soon to make sure you get it before Christmas.



 Mirage Software. Coming soon to Sheldon Photographic. At last there is a solution that simplifies the workflow for Photographers with regard to printing. Whether you want to print direct from Photoshop or would prefer to print a folder of images in the background Mirage is the answer. Mirage features a one frame window that can be customised for personal paper types, which you can label individually ensuring that when you press print the correct paper profile, media setting and quality option is automatically selected. With features that allow you to view an accurate representation of the colour and the layout of the finished print and with built in nesting and smart extensions for canvas wraps you will wonder how you ever managed before.


Digigraphie is the new way for Photographers and Artists alike to certify their art in a worldwide way and to a recognised standard. Certified limited edition prints with quality guaranteed can now be showcased on Digigraphie with the backing of Epson behind them. Visit the website below or contact us for further information. 




October 2010:


Open day at Sheldon Photographic Saturday October the 9th Come and test out an Epson printer or take in a few shots in our studio and review some of the latest products from Photokina. Enjoy a cup of coffee while reviewing some of the bargains that we have on offer. Genuine discounts on many lines of products including exclusive offers on Epson printers. Open from 9.00am-5.00pm


September 2010:

Epson Launch 3 New Printers: Today at Photokina, Epson launched the latest additions to it's range of large format printers. The Epson Stylus Pro 4900, 7890 and 9890 are the new machines and will be available for shipping towards the end of the year or early in January 2011. The 7890 and 9890 will feature a built in Matte Black ink over the normal configuration found in the 7880 and 9880 printers while the 4900 features much of the technology found in the 7900 and 9900 series printers. Moreover the 4900 will run alongside the 4880 but at a slightly higher price point. More to come soon.

Photokina 21st-26th September:Expect some new announcements of new products which we hope to bring to you. We will be in Cologne from Thursdaay so if anybody feels like meeting up just drop us a text at 087-2572688.

PhotoVision: Come and see us at the Photovision show where we will have products from Epson, Fuji-Hunt,Hahnemuehle, Datacolor, LaCie and many more.





Epson V750 Scanner on SPECIAL OFFER. until the 5th of September. Approximately €120 off.








For the month of August we have some great offers on selected Tokina Lenses.


Example the Nikon Fit 80-400 AT-X D lens was €690 now €490






What a wonderful opportunity for taking photographs. The Bray Air Spectacular 2010. It's free.

June 2010. LaCie 1 TB Starck Drive Sell Out:

Photofest carry over discounts apply on many products till the end of April:

Following on from Photofest we have extended our show offers to our web customers too. We have superb pricing on Hahnemuehle Papers with up to 35% off our normal price, Epson 2880, 4880, 7880, 9880 7900, 9900 printers at discount offers and great deals on LaCie and Colorvision products too. Contact us by phone to find out more.

T: 087-2572688 

18th April 2010: PhotoFest


Once again the Crowne Plaza in Santry, North County Dublin is the venue for Ireland's largest Photographic show. We will be there with the latest products from Epson, Hahnemuehle, Fuji, Datacolor, LaCie and many more and great prices to boot. Hope to see you there.

9th April 2010:  New Elinchrom D-Lite IT Kits available.

The ledgendary Elinchrom D-Lite 200 and 400 starter studio lights have just got better. The "IT" stands for intelligent triggering and the new units now incorporate the latest "EL-Skyport ECO Transmitter", active cooling, and a re-designed body while still mantaining the super low price. The 400 watt units are currently available. See our online shop for more details.

15th March 2010: Epson Premium Luster A2 €33.00

Special offer price on Epson Premium Luster A2 25 Sheet pack for €33.00 Limited stock offer so first come, first served. Offer available for orders up to March 31st and afterwards while stocks last.

7th-10th Feb 2010: Focus-on -Imaging.

Anybody travelling to Birmingham for Focus-on-Imaging should make sure that they sign up to any offers available on the Epson stand as you can avail of these offers through us when you get back home. I will be there myself on Sunday and Monday so drop me a line if you want to meet up. Sheldon

5th Feb 2010 : Epson R2880


 €64 discount off our price on the Epson Stylus Photo R 2880 til 18th of April 2010. Please ring to discuss your needs.


1st Feb 2010: Epson C1100 Colour Laser Printer. €230


Never before has high quality colour laser printing been so affordable.  Until the end of March 2010 we have this printer available for just €230.00.


Merry Christmas and a Happy New Year to all our customers.:

From January 1st 2010, our shop in Malahide will close and we will be moving all our business to our offices in Airside, Swords. We would like to thank all our customers for the 8 years that we have been in Malahide and we look forward to serving you again from Airside. Our new number is 087-2572688 and our address is A1,Enterprise Business Centre, Swords, Co. Dublin



16th November: Taoiseach Brian Cowen announces that all schools are to get an equipment grant for Laptops, Software and Projectors. Check out the Epson range of projectors for a great deal for your school and give us a call on 087-2572688.



5th November:  We have just taken delivery of our first Epson 3880 printer and we need you to demonstrate it to! Demonstrations available for the next 7 days with your images. Contact us to arrange a demonstration.


1st November- 15th December'09:

Datacolor scrappage scheme. Your old screen calibrator, no matter what make (Gretag, i-One, Xrite, Monaco, Huey, Monkey etc) as well as colorvision products will get you 30% off the price of a NEW Spyder III Express.  Just trade in your old model and walk away with the Spyder III Express for €72.29.  Some terms and conditions apply so contact us before ordering!


18th September'09:

This is the latest date to avail of many of the special discounts on many of the products we had on special offer at the Photovision show.

11th September'09: 20% Discount on all Hahnemuehle papers till the 18th of September.

Place your order now to avail of this dicount carried over from Photovision.


8th September '09 :We are exhibiting at the Photovision Roadshow in Croke Park., Dublin.

We are once again supporting this super show and we will have products and deals from Epson, LaCie, Hahnemuehle, Datacolor, Fuji-Hunt, Slik and Tokina. It is a free show with free entry and parking and excellent talks from  industry greats.


1st September '09 : Epson launch the long awaited Stylus Pro 3880 Printer.